Product Manager, Monetization

The Role

We’re hiring a Product Manager to lead a new Monetization team. This is an exciting opportunity to build a new function from the ground up, focused on increasing revenue per user through brand partnership and affiliate opportunities as well as cost-reduction opportunities.

You’ll be responsible for identifying and validating new monetization opportunities across our consumer-facing products, building experiences that are valuable to participants and partners alike, and integrating these into our core product in a way that’s additive—not interruptive—to the user journey.

Your first focus will be on Third Party Brand Partnerships: think integrating relevant apparel or nutrition brands into event pages, confirmation screens, or within the app, earning commissions on sales and sharing this revenue with event organizers to accelerate our sales pipeline.

You’ll work cross-functionally with engineering, design, data, and our commercial partnerships team to drive strategy, prioritize ruthlessly, and ship iteratively. This is a hands-on role for someone who’s excited to build, test, learn fast—and shape an extremely impactful part of the business.

What You’ll Do

• Define and drive the Monetization product strategy, with a strong consumer lens across web and mobile.
• Identify and validate new revenue opportunities, starting with third-party brand integrations.
• Work closely with our Partnerships, Commercial, and B2B teams to ensure new monetization products are viable and valuable to all sides of the marketplace.
• Collaborate with design and engineering to ship high-quality features that enhance the user experience and deliver measurable impact.
• Bring a mobile-first mindset to product discovery and prioritization, leveraging app-specific capabilities and user behaviors.
• Leverage AI tooling and technologies to drive monetization efficiency and scale, and build differentiated products consumers love.
• Run experiments and analyze performance to iterate quickly and continuously improve outcomes.
• Ensure organizers see clear value from any monetization opportunities surfaced in their event flows or registration journeys.
• Advocate for the participant—ensuring monetization efforts enhance, not disrupt, the experience.
• Continuously gather insights from users, partners, and internal stakeholders to inform product decisions.

About You

• 3+ years of experience in Product Management, with a track record of shipping impactful features in a B2C context.
• 6+ years of total work experience.
• Experience building products in mobile apps.
• Experience with monetization, partnerships, e-commerce, or affiliate products is a plus, but not required.
• Comfortable working 0→1: identifying opportunity areas, running lean experiments, and iterating toward scalable solutions.
• Familiarity or experience with AI products or tooling, whether to improve internal processes or build impactful product solutions.
• Highly collaborative—you work well across engineering, design, data, and commercial teams.
• Strategic thinker who can also dive into the details and ship MVPs to learn quickly.
• Data-informed and comfortable working with data, setting goals, and digging into performance.
• Passion for our mission of getting people offline together.

Why Join Let’s Do This?

• Be part of a mission-driven team that’s genuinely passionate about improving people’s lives.
• Have an immediate impact on a new and high-potential part of our business.
• Work with driven teammates in a collaborative, fast-moving environment.

Who We Are

Let's Do This is the online company that gets everyone together offline.

We exist to inspire people across the world to come together and experience moments that make them feel alive. We’re currently going after mass participation sports events (Marathons, Triathlons, 10Ks, 5Ks, swim races), where we’re proud to be the global leader.

We’re at a super exciting and rapid stage of our development. We now take over 1.5 million bookings every year, driving growth for our industry from large-scale races like the UK’s London Marathon Events and the Great North Run to hero races like the Hackney Half, Peachtree Road Race, the London Triathlon, or grassroots races like those from RunThrough.

We’ve grown exponentially in the UK since our launch in 2017 and are now in the process of expanding within the US market with the same energy our brand represents. We’ve raised $90M to date and were the fastest growing company on YCombinator, and our investors also include Tier 1 VCs NFX, EQT, and legendary individuals Serena Williams and Usain Bolt.

How did we do it? 

With an exceptional team. The Let’s Do This team brings in experience ranging from London’s fastest-growing start-ups to the world's biggest tech companies, including Facebook, Google, Deliveroo, King and Skyscanner. 

We’re passionate about finding fantastic talent to add to an already extraordinary group. At Let's Do This, we are a team of passionate and hardworking individuals who believe that extraordinary talent can come from any background. We encourage applications from people from all walks of life, as we know that diverse perspectives fuel innovation and creativity. Join us in making a difference with your unique experiences.