WHO ARE WE?
Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
LOCATION
This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
ABOUT THIS ROLE
The Global Product Manager is a key member of the ghd New Product Development team and is responsible for driving company growth and strategic priorities through development of the latest innovation and strategic launches.
JOB ROLE AND RESPONSIBILITIES
Product Development:
- Lead development of NPD projects across different product categories, throughout the whole innovation process.
- Craft new product concepts addressing real consumer needs, market opportunities and industry trends.
- Work with R&D, Project Management, Design, Finance, Legal and other cross functional teams across different elements of the product proposition: including claims, packaging, copy, financials.
- Work within the gate process to ensure deliverables are provided on time to ensure the smooth running of the projects, in line with deadlines.
- Create and deliver key presentations to the management team and markets, to channel inputs and decisions from stakeholders.
Consumer Insights:
- Work in partnership with the Marketing Insight Team to understand consumer needs and identify market opportunities.
- Turn consumer data into actionable insight to shape strategic recommendations and drive business decisions.
- With Marketing Insight, organize consumer testing to answer consumer questions, and support claims development.
Strategy & Market Intelligence:
- Oversee strategic plan for different product categories, executing wider innovation roadmap.
- Understand, map, and analyse competitor portfolio and launches.
- Monitor and understand the different markets, technologies, and beauty-tech trends.
Budgeting & Financials:
- Own the marketing budget for NPD projects under your remit.
- Own key project inputs:
- Calculate size of prize
- Build volume assumptions and inputs.
- Together with finance business partners, own project P&L
- Build suggested pricing and rationale.
- Analyse product category financials and P&L.
KEY SKILLS & ATTRIBUTES
- Passionate about the ghd brand, with genuine interest in hair styling and technology.
- Strategic thinker.
- Passion for the consumer.
- Leadership – with ability to drive decisions and manage cross functional teams.
- Strong organisational skills, to manage priorities and numerous projects at once.
- High level of rigor and attention to detail.
- Able to work in a fast-paced environment with tight deadlines.
- Resourceful, creative, and flexible.
- Proactive with a positive attitude and flexible approach to working.
- Strong communication, networking, and interpersonal skills.
- Positive mindset and a can-do attitude.
- Great team worker.
- Appetite for ghd values and women empowerment dimension.
QUALIFICATIONS
- At least 6 years’ experience in a Marketing innovation/NPD role, including in an FMCG or tech company, ideally in beauty or fashion.
- Proficient Microsoft Excel, Word, PowerPoint, and web based/ social media applications.
- Educated to degree level.
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