Department: Media
Team: Editorial
Location: London
Position type: Contract until March 2026
What the hiring manager says
“This new role will cover all aspects of Mobile World Live flagship products of website and daily news email. It is the ideal position for somebody who wants to get deep in to digital publishing – from content creation to site analytics, SEO and social media.
You will be working in the editorial team helping optimise content to maximise visibility which will involve working with many other parts of the organisation such as web development, data marketing and operations.”
Kavit Majithia, Managing News Editor
About the Team
The media team at the GSMA is responsible for the delivery of news and insights on the global mobile industry to its subscriber base of 180k readers.
Using the Mobile World Live brand, the team provides products and services to companies in the technology industry, helping them reach their audience through advertising or co-branded content.
The team is also responsible for generating revenue to support the GSMA. It consists of three groups: editorial (content creation), operations (advertising and content project delivery), and sales (revenue generation through new and existing clients).
About the Role
This is a new role in the team which has been identified due to an increasing need to look after our key business asset – our readers!
Our readers read the Mobile World Live daily newsletter and visit our website every day and we need to make sure they have the optimum experience.
The Product Manager will be responsible for making sure content is presented in the most optimum way to make sure it has the highest visibility and discoverability. The role will be responsible for making sure content is tagged correctly and images have the correct meta-data.
You will be responsible for analysing site performance and looking at what types of news stories are attracting the right audiences and reporting that to the team via weekly and monthly reviews You will also be analysing both external and internal search and how that impacts site performance.
You will also closely monitor subscribers to our daily newsletter and understand what content is driving the most website traffic and also what content is causing the most churn. In addition you will support the daily production process of all MWL newsletters via Salesforce Marketing Cloud.
You will take the lead on daily social media output and manage this strategy. Other areas of production will include support of multimedia (video/podcast) content publication.
The two main objectives of the role are to maintain and grow both website traffic and readership of our newsletters.
About You
You will have some experience in digital media by maintaining content on a website and, useful but not essential, email-based content either in a marketing or publishing role.
You will have used a content management system of some sort (WordPress ideally).
You will understand basic website performance data and have used Google Analytics (there is already an analytics specialist in the development team, so deep understanding in this area is not required).
You will have some basic graphics knowledge and used Adobe Photoshop or similar.
You will have experience in writing short content and some creative writing skills.
You will enjoy working in a team and contributing to the success of the business and happy to make regular informal presentations to the group.
You will have a keen eye for detail and put a high value on quality of content.
Contract type
Department ContractorWorker type
Contingent WorkerWorking at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.