Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 3 billion video views per month, 100 million social followers globally, and a reach of 650 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
This Role can be based in our London OR Leeds Office.
The Senior Commercial Product Manager will work with the SVP of Revops and sales leaders to set the advertising strategy and vision. Defining objectives and requirements to deliver an always on roadmap to enhance and optimise the advertising products across all owned and operated websites, apps, video and network partners.
The Senior Commercial Product Manager will also oversee the product strategy and requirements for the affiliate products in OTT and Betting across owned and operated as well as our network partners, again working with senior stakeholders to set the vision and strategy.
You will be accountable for the success of the advertising and affiliate products, managing the product backlog, prioritising and maintaining the development of opportunities that the engineering team are working on, ensuring they deliver the most significant value for Footballco, and our users.
You will be expected to develop a deep understanding of how users interact with our properties through user research and analytics, and collaborate with a matrix of stakeholders to enhance the products to deliver revenue and repeat business.
The department works with an ethos of continuous improvement, promoting and living our values, recognising everyone’s potential to deliver fan first experiences across our portfolio of products.
What You'll be doing:
- Working with our sales and revenue operations teams to develop an ambitious and clear advertising product vision and strategy, effectively communicating this strategy to relevant stakeholders and teams
- Effectively translate the advertising product strategy into a product roadmap, identifying priorities based on greatest impact to revenue
- Own and take responsibility for the effective delivery of the consent management platform
- Work with revops and design teams to optimise the ad placement to increase viewability, ad performance, completion rates and page RPM
- Act as the product and technical lead with third party programmatic partners
- Play an active role in defining the 1st and zero party data strategy. Types of data captured , how it’s stored and then used for commercial gains
- Launch and oversee an affiliate management platform, allowing the affiliate teams to scale the affiliate business across owned and operated and network websites
- Lead product discovery with the team, researchers and wider stakeholders to develop, experiment and test new ideas that help shape the value proposition
- Integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer-driven design
- Ensure communication around priorities, developments and changes are clearly understood by stakeholders across the business
- Plan product development out into future by e.g maintaining a backlog 3 to 4 sprints ahead of the team
- Involvement in sprint planning meetings to help provide clarity and elaborate user stories to help the team better understand the requirements
- Successfully identifies risks and mitigations that remove risk and uncertainty early in product development
- Promote and encourage a continuous delivery culture within the product team, with focus on releasing value incrementally to deliver against objectives and key results
- Analyze market trends, competitive landscape and industry development to identify various ad product opportunities
- Act as the ad and affiliate product subject matter expert for the product team, providing insight, context and additional information as needed to help understanding of what is required
What You Have:
Technical Skills
- Excellent knowledge of the advertising technology landscape including direct experience of ad server and programmatic partner integrations
- Good knowledge of the affiliate technology landscape
- Experience setting up DMPs both from a strategic and technical point of view
- Strong understanding of Ad servers, pre-bid wrappers , programmatic partners (SSPs, DSPs) and active troubleshooting across each
- Previous experience of page design and templates to drive high page RPMs while maintaining high user engagement
- Hands-on experience with Pixels, Attribution Settings, and web technologies - JavaScript, HTML, CSS, and APIs.
- Strong understand of affiliate campaign management, attrition and post click tracking
Product Knowledge Skills
- Strategic thinking – developing product vision & strategy, value propositions, and defining product market fit
- Product discovery – identifying user needs & adopting user centered design practices to develop opportunities into hypotheses, ideas, and prototypes for user testing
- Product optimisation techniques – setting up experiments such as A/B and multi-variant tests to validate and build confidence in our hypotheses
- Ideally previous experience with tools such as Confluence, data visualisation, Figma, Jira
- Voice of Customer – collaborating with the design team and insights to devise ways to understand customer needs and underlying motivators
Individual Skills
- Growth and learning mindset, collaborator, and team player
- Strong communication skills with comfort speaking with business stakeholders
- Strong problem solver with ability to manage and lead the team to push the solution and progress
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.